So, you’ve decided it’s time to establish and grow your company’s online presence. Facebook can be an incredible tool that can be used to create brand awareness, inform your customers about specials or promotions, and attract potential customers that are surfing the pages of their Facebook friends.
Did you know that there are currently over 60 million active Facebook business pages? They’re there, because like you they want to be in touch with their customer base. But creating a Facebook page for your business isn’t enough. Your page must be filled with content and information your audience will enjoy and make them want to continue to visit your page on a daily or weekly basis.
Here are some helpful tips that can get you started on using this awesome tool:
* Do Your Research
If you’re just getting into the game, that’s fine. Because there are so many active Facebook business pages, you can look to one of them for inspiration. Look for other companies in your market that post regularly and find great ideas to base your posts on. Always try to find inspiration but never blatantly copy someone else’s work.
* Know Your Audience
No one knows your business better than you do. You know exactly why people prefer you over your competitor. Whether it be price, customer service, convenience, or just plain awesomeness, find your niche and relevant information, and your customers will enjoy and appreciate it.
* Don’t Sell All the Time
People hate when they’re being sold something. Instead, try to focus on creating posts that will be informative, funny, or might get shared. We suggest that 1 out of every 4 posts should be you selling your brand, and the rest should be you posting important or relevant information. If you only post sales or promotions, you’ll end up with fewer followers.
* Don’t Post for the Sake of Posting
Every post you make has to have meaning. If you want to impact your community, post things that will resonate with your target audience. The important thing to keep in mind is to keep posts relevant, short, and to the point. Audiences tend to like shorter and thoughtful posts rather than longer posts that have nothing to do with their interests.
People are more likely to return to your page if you’re a consistent poster. If people know that you talk about delicious recipes every Tuesday, or you do a give-away every Friday of the week, then people will likely come back to visit your page on those days. If your posts are inconsistent, then your audience doesn’t know when to check up on your page and will forget it altogether.
Once you’ve gotten these steps down then start posting. You will learn as you go which type of posts are more popular with your audience. Don’t be afraid to try new or different things. This is the entry point into a world of online marketing strategies that will help your business’ online presence grow.
It’s easy and if you want to learn more, please contact us. We will gladly set up a meeting to look at your specific business.